Had I known my book sales would skyrocket from creating a web movie trailer of my novel, I would have done it a long time ago. We live in a very visual multi media world and it is important to, quite frankly, get with the times. Generation, it is important in order to grab their attention about your book to do something that will shock them or appeal to their need to be entertained.

With very little money for Air Jordan 1s advertising (virtually nothing) I knew that the bulk of my audience would need to come from online. I knew the potential for a mass of readers could come from the internet, I just needed to find them.

First of all, you need to know exactly who your audience is. I know, I know, you say your “book appeals to everyone,” and I’m sure that’s true but what you need to do is focus your energy on one type of reader. Whether that’s classified by careers, age, beliefs? Close your eyes and imagine your reader. What does he or she look like? How old is she? What is her age?

If you’re writing a novel and you can’t figure it out, just ask yourself who your main characters are? They are most likely the same demographic that your market is. Even if your main character is a Hodgebodge from the Planet Neptune in the 25th Century. How old is Hodgebodge, oh it’s 400 years old? What is that in human years? Air Jordan 19s Is it a he or she? It’s both? Well, then appeal to the feminine side because most booksellers say females make up the bulk of their sales.

My novel is a coming of age love story called, Forever My Lady. It’s about a Latino juvenile delinquent that struggles to turn his life around while in prison boot camp. And although I knew the story was universal and could easily appeal to a cross over audience, I knew I had to make sure my web trailer appeal to Latinos and not just any Latinos, teens or young adults and not just Air Jordan 1 Retro teen or young adult Latinos but urban young adult Latinos that were bilingual and most likely Chicano. Be as specific as you possibly can and appeal specifically to them.

I went to websites and message boards appealing to that group and studied them for awhile. What were they talking about? What music did they listen to? What did they like? Not like? And having come from a background of writing screenplays, I designed a cinematic movie web trailer for my book that would appeal to that demographic.

I wrote it out in a half page script form, more like a list of what shots go next. And since I did not have the funds to go out and shoot a movie, I knew that we would Air Jordan Fusion 5 be using mostly still shots and music. My budget was small so I let them know that right off the bat in the ad. I also let them know that I would provide a link to their company on the site and you know what? I must have had 50 60 responses overnight.

Now I needed music. Top directors in the film industry often say that the soundtrack is 51% of the movie. I agree and I needed music that would appeal to my demographic. I really wanted to work with Latinos because it’s so important to give opportunities to groups that are under represented. So I put an ad on a message board for one and I included a link to my web trailer. I got Air Jordan 2011 several responses. One already had the perfect music done and he emailed it to me.

The response from the public was unbelievable. It gave fans of my book something new to look at and new readers found it intriguing enough to read the first chapter, send the link to their friends, and buy the book. My sales for the novel have gone up over 30% since I put the web media trailer on my site and I cannot recommend it enough.